Kraft Metals Privacy Policy

Overview

Maintaining the security of your data is a priority at Kraft Metals (a subsidiary of Metal Sheets Ltd) and we are committed to respecting your privacy rights. We guarantee to handle your data fairly and legally at all times. We are also dedicated to being transparent about what data we collect about you and how we use it in the course of business.

We always ensure that all data obtained is given freely, is specific and is unambiguous. Your data will be retained for as long as you remain a customer of the company, unless you ask us to amend or remove it. We pledge to alter, amend or delete any of your data as soon as you instruct us to do so by emailing mydata@kraftmetals.co.uk or calling 0151 526 4777.

Should you ever have any concerns about your rights, please contact us at the email above.

The lawful basis for processing all data is that of Legitimate Business Interests, including:

Supplying goods and services to our customers
Protecting customers, employees and other individuals
Promoting and marketing our products and services
Sending promotional communications (with consent)
Understanding customer needs and improving services
Complying with legal and regulatory obligations
Preventing, investigating and detecting crime and fraud
Handling customer complaints and disputes

How We Use Your Data

Kraft Metals uses your personal data to:

Provide goods and services to you
Respond to enquiries and trade account applications
Manage any trade account(s) that you hold with us
Verify identity where appropriate
Prevent and detect fraud or crime
With your agreement, contact you about products and services
Conduct market research to improve our offering
Manage customer service interactions with you

What Personal Data Do We Collect?

Kraft Metals may collect the following:

Your name and organisation (if provided)
Contact details: email, phone, address (if supplied for delivery)
Information you provide via enquiry forms (e.g. project details, materials required)
Uploaded files (e.g. drawings, specifications, purchase orders)
Your communication preferences and correspondence with us

We do not knowingly collect data relating to children.

How We Protect Your Data

We are committed to keeping your personal data safe. Our security measures include:

Secure server storage of enquiry and order data
Access controls and restricted use of customer data internally
Regular monitoring and security updates on our systems
Training for staff handling personal data

What You Can Do to Help

Do not include sensitive personal details in uploaded files unless essential.
Always verify you are emailing us at an official Kraft Metals email address.
Contact us immediately if you suspect misuse of your data.

Marketing & Communications

We may contact you electronically about offers or services if you have given us consent or if you are an existing customer. You can opt out at any time by clicking “unsubscribe” in emails or contacting us directly.

We do not sell or rent customer data to third parties.

Sharing Data With Third Parties

We only share data when necessary to provide our services, for example:

With trusted delivery partners (to fulfil an order)
With IT or service providers under strict contractual obligations
With regulators, law enforcement or courts where required by law

We do not transfer your data outside the UK/EU unless necessary for service delivery, and then only under approved safeguards (e.g. EU standard contractual clauses).

How Long We Retain Your Data

General enquiries: kept for up to 12 months for customer service purposes
Trade account applications: retained as long as the account is active
Marketing subscriptions: retained until you unsubscribe
Orders: retained as long as legally required for tax/accounting purposes

Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (except where legally required to retain it)
Object to processing based on legitimate interests
Withdraw consent for marketing at any time

To exercise your rights, contact mydata@kraftmetals.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ico.org.uk).

Cookies

Like most websites, Kraft Metals uses cookies to improve site performance and understand how visitors use the site. Cookies may collect anonymous data such as pages viewed, browser type, and session activity.

You can disable cookies in your browser settings. Please note that some site functions may not work properly if cookies are disabled.

Contact Information

If you have any questions about how Kraft Metals uses your personal data, or if you want to exercise your rights, please contact us:

Email: mydata@kraftmetals.co.uk
Phone: 0151 526 4777
Post: Kraft Metals, 83 Sefton Lane, Maghull, Liverpool L31 8BU